Social Media Marketing with AI

What you will be able to do

• Build a month of content from a single strategy session
• Grow an account with a repeatable posting and engagement system
• Run boosted and paid social campaigns to a defined objective
• Produce short-form video that holds attention past three seconds
• Package and price social media management as a monthly service

1. 01

   Strategy Before Posting

   • Positioning: who the account is for and what it promises
   • Platform selection — where your audience actually is
   • Competitor teardown and content gap analysis
   • Setting goals that are not follower counts
2. 02

   Content Systems

   • Content pillars and the monthly calendar
   • Batching: a month of assets in a single day
   • Hooks, captions and calls to action that convert
   • AI-assisted ideation, scripting and repurposing
3. 03

   Short-Form Video

   • Why the first three seconds decide everything
   • Filming with a phone: framing, light, sound
   • Editing reels and TikToks in CapCut
   • Trends, audio and posting cadence
4. 04

   Paid Social

   • Boosting versus proper campaign structure
   • Audiences, budgets and creative testing
   • Reading the numbers: reach, CPM, CTR, cost per result
   • When to stop spending on a losing ad
5. 05

   Community & Retention

   • Comment and DM management at volume
   • Handling complaints in public without making it worse
   • User-generated content and social proof
   • Building a community rather than an audience
6. 06

   Selling the Service

   • Monthly reporting a client will actually read
   • Packaging and pricing social media management
   • Onboarding a client and setting expectations
   • Capstone: a managed account with 90 days of results

Projects you will build

Every one of these goes into your portfolio with your name on it.

• Project 1

  Full content strategy and 30-day calendar for a real brand

• Project 2

  Batch of 12 short-form videos shot and edited

• Project 3

  Paid social campaign with performance breakdown

• Project 4

  Client-ready monthly report and service proposal

Where this leads

Typical roles and market rates for graduates of this track in Pakistan.

Ranges reflect market observations from our graduate tracking and hiring-partner network. They are indicative, not a guarantee.