Ayesha Siddiqui

Ayesha has spent nine years running paid acquisition for e-commerce, education and local service businesses, with campaigns across Pakistan, the UAE and the United States. She is Google Ads and Meta Blueprint certified and has managed cumulative ad spend well into the crores.

At Globify she rebuilt the Digital Marketing syllabus around live budgets after concluding that no amount of screenshot-based teaching produces a marketer who can be trusted with a client account. Every student in her track runs real campaigns.

She writes about search, paid social and the measurement problems that quietly waste most Pakistani marketing budgets.