Graphic Designing

What you will be able to do

• Work confidently in Photoshop and Illustrator without following tutorials
• Build a complete brand identity from brief to guidelines
• Set type that is readable, hierarchical and appropriate
• Prepare artwork that a printer will accept without corrections
• Present and defend design decisions to a client

1. 01

   Design Fundamentals

   • Composition, balance, hierarchy and whitespace
   • Colour theory and building a usable palette
   • Typography: classification, pairing, spacing
   • Reading a brief and asking the right questions
2. 02

   Adobe Illustrator

   • Vectors, paths and the pen tool until it is automatic
   • Shape building, alignment and pathfinder
   • Logo construction and grid-based marks
   • Exporting vector assets correctly for every use
3. 03

   Adobe Photoshop

   • Non-destructive editing: layers, masks, smart objects
   • Retouching and compositing
   • Colour correction and adjustment layers
   • Export settings for web and print
4. 04

   Brand Identity

   • Research, moodboards and concept development
   • Logo systems: primary, secondary, mark, lockups
   • Building a brand guideline document
   • Applying an identity across touchpoints
5. 05

   Layout & Print

   • Multi-page layout in InDesign
   • Grids, margins and baseline alignment
   • CMYK, bleed, trim and resolution
   • Working with a printer and pre-flight checks
6. 06

   Portfolio & Practice

   • Weekly critique and iteration
   • Case-study writing: the problem, the thinking, the result
   • Pricing design work and scoping revisions
   • Capstone: a full brand identity with guidelines

Projects you will build

Every one of these goes into your portfolio with your name on it.

• Project 1

  Complete brand identity with guidelines document

• Project 2

  Social media template system for a real business

• Project 3

  Packaging design, print-ready

• Project 4

  Multi-page brochure or company profile

Where this leads

Typical roles and market rates for graduates of this track in Pakistan.

Ranges reflect market observations from our graduate tracking and hiring-partner network. They are indicative, not a guarantee.