Digital Media Marketing with AI
Run paid campaigns, SEO and content funnels with AI doing the heavy lifting
You save Rs 30,000 · code SAVE50
- Verified certificate
- Internship eligibility
- Job & freelance assistance
- Instalment plans available
- Duration3 Months
- LevelBeginner to Advanced
- Modules6 modules · 24 topics
- ModeOn-Campus · Live Online · Hybrid
- LanguageUrdu + English

About this course
This programme is built around live campaigns. You will plan, launch and optimise real advertising with a real budget, then report on what it actually returned — because no amount of screenshot-based teaching produces a marketer who can be trusted with a client account.
AI runs through the whole syllabus: research, ad copy variants, landing page drafts, creative briefs and reporting summaries. You learn where it genuinely compresses the work and where it produces confident nonsense that will cost a client money.
By the end you will have a documented campaign with tracked results — the single artefact that separates a marketer who gets hired from one who has only completed a course.
What you will be able to do
- Plan a campaign from objective and audience through to budget
- Launch and optimise Meta and Google campaigns against a target cost per lead
- Audit a website for technical and on-page SEO
- Build a landing page and funnel that converts traffic into enquiries
- Report results to a client in language they can act on
Curriculum
6 modules · 24 topics · 6 hrs/week
- 01
Marketing Foundations
- Audience, offer and message — the three things that decide performance
- The customer journey and where each channel fits
- Competitor and market research (with AI doing the grunt work)
- Setting objectives and realistic budgets
- 02
Search Engine Optimisation
- Keyword research and search intent
- On-page SEO: titles, structure, internal linking
- Technical SEO: speed, indexing, mobile, schema
- Local SEO and Google Business Profile for Faisalabad businesses
- 03
Meta Advertising
- Campaign structure, objectives and the learning phase
- Audiences: interest, lookalike, custom and retargeting
- Creative testing — what to test and in what order
- Pixel setup, events and conversions API basics
- 04
Google Advertising
- Search campaigns, match types and negative keywords
- Quality Score and what actually moves it
- Performance Max and when it is the wrong choice
- Conversion tracking that you can trust
- 05
Content & AI Workflows
- Building a content calendar from keyword research
- AI-assisted drafting: briefs, outlines, variants
- Ad copy at scale — and how to keep it on brand
- What to never hand to an AI tool, and why
- 06
Funnels, Analytics & Reporting
- Landing pages: structure, proof and the single call to action
- Email sequences and lead nurturing
- GA4 and Looker Studio dashboards
- Capstone: a live campaign with a full performance report
Projects you will build
Every one of these goes into your portfolio with your name on it.
- Project 1
Full SEO audit of a live website with prioritised fixes
- Project 2
Meta ad campaign with real budget and reporting
- Project 3
Google Search campaign with a matching landing page
- Project 4
Client-ready performance dashboard and report
Where this leads
Typical roles and market rates for graduates of this track in Pakistan.
| Role | Typical earnings |
|---|---|
| Digital Marketing Executive | Rs 60k – 150k / month |
| Performance Marketer | Rs 100k – 250k / month |
| SEO Specialist | Rs 70k – 180k / month |
| Freelance Marketing Consultant | $15 – $45 / hour |
Ranges reflect market observations from our graduate tracking and hiring-partner network. They are indicative, not a guarantee.
Secure your seat at Rs 30,000
Fill this in and our admissions team will confirm your batch, timing and the 50% discount within one working day.
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