Advanced Digital Marketing
SEO, paid ads, funnels and analytics that drive sales
You save Rs 16,000 · code AZADI50
Offer ends in
- Verified certificate
- Internship eligibility
- Job & freelance assistance
- Instalment plans available
- Duration4 Months
- LevelBeginner to Advanced
- Modules6 modules · 24 topics
- ModeOn-Campus · Live Online · Hybrid
- LanguageUrdu + English
- Enrolled2,140 students
About this course
Digital marketing is the highest-volume hiring category in Pakistan's tech services sector, and the skill gap is in execution — most candidates can describe a funnel but have never run one.
This programme is built around live campaigns. You will manage real ad budgets on real accounts, audit real websites, and report on real numbers. Theory is limited to what you need before you touch the dashboard.
By the end you can take a business from zero online presence to a measurable, profitable acquisition channel — and prove it with a case study.
What you will be able to do
- Run a full SEO audit and produce a prioritised action plan
- Launch, optimise and scale profitable Meta and Google campaigns
- Set up GA4, conversions and dashboards that leadership trusts
- Write ad copy and landing pages that convert cold traffic
- Present campaign results with clear ROI to a client
Curriculum
6 modules · 24 topics · 6 hrs/week
- 01
Marketing Strategy Foundations
- Positioning, audience research and offer design
- Customer journey and channel selection
- Competitive analysis for the Pakistani market
- Setting KPIs that actually matter
- 02
Search Engine Optimisation
- Keyword research and search intent mapping
- Technical SEO: crawling, indexing, Core Web Vitals
- On-page optimisation and internal linking
- Link building, digital PR and local SEO
- 03
Meta Advertising
- Business Manager, pixel and Conversions API
- Campaign objectives, audiences and creative testing
- Budget scaling and creative fatigue management
- Retargeting architecture that does not waste spend
- 04
Google Advertising
- Search campaigns, match types and negatives
- Performance Max and Shopping essentials
- Landing page relevance and Quality Score
- Bid strategies and budget allocation
- 05
Analytics & Attribution
- GA4 events, conversions and audiences
- Google Tag Manager implementation
- Looker Studio dashboards for clients
- Reading data honestly: attribution and its limits
- 06
Content, Email & CRO
- Content strategy and editorial calendars
- Email sequences, segmentation and deliverability
- Landing page anatomy and A/B testing
- Capstone: end-to-end campaign with live budget
Projects you will build
Every one of these goes into your portfolio with your name on it.
- Project 1
Full SEO audit of a live local business website
- Project 2
Meta ad campaign with real budget and reporting
- Project 3
Google Search campaign with landing page
- Project 4
GA4 + Looker Studio client dashboard
Where this leads
Typical roles and market rates for graduates of this track in Pakistan.
| Role | Typical earnings |
|---|---|
| Digital Marketing Executive | Rs 60k – 150k / month |
| SEO Specialist | Rs 80k – 220k / month |
| Performance Marketer | Rs 120k – 300k / month |
| Marketing Freelancer | $15 – $50 / hour |
Ranges reflect market observations from our graduate tracking and hiring-partner network. They are indicative, not a guarantee.
Secure your seat at Rs 16,000
Fill this in and our admissions team will confirm your batch, timing and the 50% Azadi discount within one working day.
Questions about Digital Marketing
Asked most often by students considering this specific programme.
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