Content Creation Course

What you will be able to do

• Turn one idea into a week of content across three platforms
• Write a hook and a script that survives the first three seconds
• Shoot broadcast-acceptable video on a phone, in a normal room
• Edit a short-form cut end to end, with captions and sound design
• Read retention and reach data and decide what to make next
• Price and pitch UGC and brand work with a rate card you can defend

1. 01

   Finding the Angle

   • Choosing a niche narrow enough to be known for
   • Who the content is for, and what it promises them
   • Platform fit — where this particular format actually travels
   • Teardown: reverse-engineering creators who already work
2. 02

   Writing for Attention

   • Hooks: the first line, and why most content dies there
   • Script structures for 30, 60 and 180 seconds
   • Story beats — tension, turn and payoff in a short cut
   • Captions, titles and the words that do the clicking
3. 03

   Shooting With What You Have

   • Phone camera settings that matter and the ones that do not
   • Framing, composition and shooting for vertical
   • Light: windows, cheap panels and what to avoid
   • Sound — the half of video nobody notices until it is bad
4. 04

   The Edit

   • CapCut end to end, then the same cut in Premiere Pro
   • Pacing, cuts and holding attention through the middle
   • Captions, B-roll, sound design and music licensing
   • Thumbnails and covers in Canva that earn the click
5. 05

   AI in the Pipeline

   • Ideation and research without ending up generic
   • AI-assisted scripting, and editing the output back into your voice
   • Repurposing one long piece into a week of short ones
   • Where AI belongs in the workflow, and where it is a liability
6. 06

   Getting Paid

   • UGC: what brands are actually buying, and how briefs read
   • Brand deals, affiliate work and platform monetisation
   • Rate cards, invoicing and scoping revisions before they happen
   • Capstone: a published body of work plus a live pitch to a real brief

Projects you will build

Every one of these goes into your portfolio with your name on it.

• Project 1

  A niche, positioning statement and 30-day content plan

• Project 2

  Twelve short-form videos, shot and edited to brief

• Project 3

  One long-form piece repurposed into a week of short cuts

• Project 4

  A UGC sample reel and rate card ready to send to brands

Where this leads

Typical roles and market rates for graduates of this track in Pakistan.

Ranges reflect market observations from our graduate tracking and hiring-partner network. They are indicative, not a guarantee.