Career advice
AI is not taking your job, but someone using it might
What actually changes in marketing, design and development work, and what to learn now.
The honest version is less dramatic than the headlines. AI does not replace a marketer. It replaces the two hours a marketer spends every week formatting a report.
What it is good at
First drafts, summarising, transforming data from one shape to another, and answering questions about documents you give it. All of that is real time saved.
What it is bad at
Knowing your client. Knowing what is true. Taking responsibility. Every workflow you build needs a human check before anything reaches a customer.
What to learn
Learn to write a prompt the way you would brief a junior colleague: context, examples, constraints, output format. That single skill covers most of the value.
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